As a business owner and entrepreneur, you have the responsibility to your family, employees, and community to navigate the uncertainty instigated by COVID-19. Of course, in a crisis such as this one, we can’t always know what to do. That is why Entrepreneurs’ Organization hosted Unshakeable: Marketing & Sales Strategies for Uncertain Times, part of the Wednesday webinar series where insightful and connected entrepreneurial experts teach us how to respond to, and come out on top of, crises. Scott Levine of Aegis Law served as the moderator and kept the conversation moving and on time.
Nearly 4000 people from 75 different countries registered for Unshakeable, hosted last Wednesday, April 29th, 2020. Webinar listeners heard from 8 world-renowned speakers, even engaging in a Q & A to discuss the skillset necessary for navigating these trying times. Speakers ranging from former Shark Tank host Kevin Harrington to New York Times best-selling author Suzanne Evans tuned in to help readers like you – the entrepreneur – become the best version of themselves.
Before you sign up for the next webinar, held on May 6th at 3 PM CST, here’s a recap of what you missed last Wednesday.
First, listeners learned how to stay focused. Lisa Sasevich, multiple time Inc. 500 honoree, shared how to make a focused pitch with ‘reverse engineering,’ or selling with the end in mind.
Based on her personal experience, Sasevich explained how the best pitches focus more on the ‘transformation that your ideal candidate’ receives from your offer. Only part of your pitch should be focused on service delivery! Listeners also learned about how a focused mind can better prepare for the future by making a ‘playbook’ of best-selling practices, like a sports team!
Second, listeners learned how to cultivate empathy and care. As speaker Josh Turner said, you can’t just pitch a customer; there must be a relationship present to truly make the sell. No matter the business, customers can sense how invested we are in crafting a relationship with them. The care we put into our ourselves, our businesses, and our communities begets better business.
Third, listeners learned how to use digital media to your advantage. Whether you’re a tech genius or not, you can use digital assets to your advantage. These speakers had us asking all the right questions: Are my websites mobile optimized? Am I using the most up-to-date, tested methods? Is my message tailored for the time? Listening to these webinars is the best way to navigate the tricky terrain of investing in local tv advertisements, online media, and more.
And that’s only the beginning! Keep tuning in to this blog to find out more about these topics, advice from some of the marketing sales greats like Dan Martell, Jack Daly, Todd Herman, Eben Pagan, Suzanne Evans and more!
Finally, remember to hunker down for the time being. Stay safe and healthy. The global, supportive, and historical entrepreneur community is here for you. Show up next Wednesday, May 6, 2020, to learn how you can be a part of it. To see the line-up of speakers and reserve your spot, click here.
Major inspiration and take-away — Don’t back down in tough times: LEAN-IN ! Be creative, advance your business, don’t sit back waiting for all of this to clear. Be the leader and move forward beyond your prior imagination.