Unshakable: Todd Herman

Todd Herman, one of the speakers to join us last week for Unshakeable, thinks of himself as a “performance guy.” It makes sense, since he often works as a life coach for athletes. He understands that the best performances come out when you’re having fun. “You have to enjoy the process to mitigate stress,” Todd said.

            The military-derived idea of VUCA is important to Todd. VUCA is an acronym for volatility, uncertainty, complexity, and ambiguity; it refers to the world conditions that make leadership difficult. It’s a timely idea, especially now in the midst of COVID-19, when the rate of change in the world is so rapid. But Todd sees an antidote to VUCA in strategy-focused leadership.

            Todd says there are 3 types of ways that people have responded to crisis: fear-focused, unfocused, and strategy focused. Fear-focused people consume popular media through the crisis and implode with the overload. They use negative language and have poor mental health due to the negativity.

            Unfocused people have no plan at all. They’ve largely experienced reduced working hours, but instead of responding with action, they wallow in denial. They remain inert. In contrast, strategy focused people are shifting within a week of the shutdown. They move ahead, remain optimistic, and reduce revenue loss.

            Todd wants us to embrace that strategy-focused mindset. During his speech, he gave us one way that we can start doing that. When we’re faced with a decision, we have to answer four questions: what will happen if we do make this decision, what will happen if we don’t make this decision, what won’t happen if we do make this decision, and what won’t happen if we don’t make this decision. This process will give us clarity. It helps us see what problems we are facing, and how we can solve them. And that leads us to resolution. As Todd says, “you cannot solve a problem you’re not willing to accept.”

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About Rochelle Friedman Walk, Esq.

Rochelle Friedman Walk, Esq. is an experienced, thoughtful and strategic attorney, business executive and neutral mediator. She has been court-appointed as a receiver and mediator, and is a member of the FINRA arbitration panel. She is known for her negotiating skills and the ability to bring parties together in win-win, creative solutions. She offers a practical and business-oriented approach to the practice of law. Her background in business enables her to relate well to clients and to quickly define the work and potential solutions. In her more than twenty-five years of business and legal experience, she has served as the chief restructuring officer, chief administrative officer, chief legal officer and Business Unit Manager to several national and multi-national business organizations. As an attorney, she has represented clients in a wide range of legal transactions and disputes including complex commercial, insurance coverage, real estate, construction, financial restructuring and employment matters. She has served as an ombudsman in employment, elder care, NAACP, creditor and shareholder matters and has worked with a number of different international unions to resolve concerns. Ms. Walk is a Martindale-Hubbell Preeminient (AV)-rated lawyer, has been named by Tampa Bay Magazine as one of the Top Lawyers in Tampa Bay (July 2010) and is included in Martindale-Hubbell's inaugural and subsequent editions of its Bar Register of Preeminient Women Lawyers (2011, 2012). A graduate of Case Western Reserve University School of Law and Colgate University, she is a Florida Supreme Court Circuit Civil and Appellate certified mediator, licensed to practice law in the States of Florida and Ohio, and is a member of the America Bar Association, Section for Dispute Resolution, the Hillsborough County Bar Association and the Florida Academy of Professional Mediators. She has been recognized by the YWCA as a Woman of Professional Excellence and the Tampa Jewish Community Federation as a Woman of Distinction.She volunteers for SCORE as a presenter on various business topics and serves on the Boards of a number of not-for-profit community agencies in the Tampa Bay area, including a community foundation and assisted living facility. Previously, she served on the Board of a Crisis Nursery.