Unshakable: Dan Martell

The second entrepreneur to speak at Unshakeable was Dan Martell, a major investor in software and technology companies. Dan covered a few topics during his speech, but I was most interested in his 5-step ‘Scaling Credo,’ which is his plan for scaling and growing businesses.
First, Dan recommended we find our ‘perfect fit’ customer. Every company has a unique customer to match. It’s our job as entrepreneurs to know the details on them. By understanding them, we understand our customers’ thought process, and therefore how to best speak to them.
Next we focus on product. We only focus on one, because if we have too many, we’ll be spread too thin. So, we ask ourselves, “which gets the most results? Which has the highest demand?” We focus on the product that does the best!
After that, we focus on channel, asking ourselves which type of advertisement strategy is best. Again, we stick to whatever works. Dan said it best: “Go deep. Once you’ve hit gold, you don’t go and dig a new hole.” We keep going until we get diminishing returns. Then we focus on the product of selling and aim to convert at industry norms. Finally, we take a year to focus on the path we’ve started on. We double down on the path that has results.
It’s not easy to stick to a path in times of crisis, but that’s why we need confident leadership. Entrepreneurship works best when experienced people are there to help.

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About Rochelle Friedman Walk, Esq.

Rochelle Friedman Walk, Esq. is an experienced, thoughtful and strategic attorney, business executive and neutral mediator. She has been court-appointed as a receiver and mediator, and is a member of the FINRA arbitration panel. She is known for her negotiating skills and the ability to bring parties together in win-win, creative solutions. She offers a practical and business-oriented approach to the practice of law. Her background in business enables her to relate well to clients and to quickly define the work and potential solutions. In her more than twenty-five years of business and legal experience, she has served as the chief restructuring officer, chief administrative officer, chief legal officer and Business Unit Manager to several national and multi-national business organizations. As an attorney, she has represented clients in a wide range of legal transactions and disputes including complex commercial, insurance coverage, real estate, construction, financial restructuring and employment matters. She has served as an ombudsman in employment, elder care, NAACP, creditor and shareholder matters and has worked with a number of different international unions to resolve concerns. Ms. Walk is a Martindale-Hubbell Preeminient (AV)-rated lawyer, has been named by Tampa Bay Magazine as one of the Top Lawyers in Tampa Bay (July 2010) and is included in Martindale-Hubbell's inaugural and subsequent editions of its Bar Register of Preeminient Women Lawyers (2011, 2012). A graduate of Case Western Reserve University School of Law and Colgate University, she is a Florida Supreme Court Circuit Civil and Appellate certified mediator, licensed to practice law in the States of Florida and Ohio, and is a member of the America Bar Association, Section for Dispute Resolution, the Hillsborough County Bar Association and the Florida Academy of Professional Mediators. She has been recognized by the YWCA as a Woman of Professional Excellence and the Tampa Jewish Community Federation as a Woman of Distinction.She volunteers for SCORE as a presenter on various business topics and serves on the Boards of a number of not-for-profit community agencies in the Tampa Bay area, including a community foundation and assisted living facility. Previously, she served on the Board of a Crisis Nursery.