UnShakable Kevin Harrington –

The first entrepreneurial groundbreaker to speak at Unshakeable: Marketing & Sales Strategies for Uncertain Times was none other than Kevin Harrington, inventor of the modern ‘infomercial’ and former host on the hit TV show Shark Tank. Kevin discussed his long history as an entrepreneur and CEO and gave us some guidance on how to run a business during a crisis.

            The idea for the modern ‘infomercial’ came to Kevin when he realized that some channels only broadcast content for 18 hours a day. “How do I fill up that time,” he asked himself, before realizing it was the perfect setting to sell products. His quickness in thinking that night was good, but his follow through is truly admirable.

            Kevin encouraged business owners to double down on customer acquisition. The customer acquisition cost, or CAC, is lower now than it was before the onset of COVID-19, Kevin said. In fact, he had heard of people buying local 30-minute tv advertisement spots for as low as a few hundred dollars! It made me think about how essential communication is to business.

            That’s why collaboration is key. When we have a good idea, we need to have somebody to share it with. “Now is the time to reach out to mentors,” Kevin said. “If you don’t have one, go get one!”

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About Rochelle Friedman Walk, Esq.

Rochelle Friedman Walk, Esq. is an experienced, thoughtful and strategic attorney, business executive and neutral mediator. She has been court-appointed as a receiver and mediator, and is a member of the FINRA arbitration panel. She is known for her negotiating skills and the ability to bring parties together in win-win, creative solutions. She offers a practical and business-oriented approach to the practice of law. Her background in business enables her to relate well to clients and to quickly define the work and potential solutions. In her more than twenty-five years of business and legal experience, she has served as the chief restructuring officer, chief administrative officer, chief legal officer and Business Unit Manager to several national and multi-national business organizations. As an attorney, she has represented clients in a wide range of legal transactions and disputes including complex commercial, insurance coverage, real estate, construction, financial restructuring and employment matters. She has served as an ombudsman in employment, elder care, NAACP, creditor and shareholder matters and has worked with a number of different international unions to resolve concerns. Ms. Walk is a Martindale-Hubbell Preeminient (AV)-rated lawyer, has been named by Tampa Bay Magazine as one of the Top Lawyers in Tampa Bay (July 2010) and is included in Martindale-Hubbell's inaugural and subsequent editions of its Bar Register of Preeminient Women Lawyers (2011, 2012). A graduate of Case Western Reserve University School of Law and Colgate University, she is a Florida Supreme Court Circuit Civil and Appellate certified mediator, licensed to practice law in the States of Florida and Ohio, and is a member of the America Bar Association, Section for Dispute Resolution, the Hillsborough County Bar Association and the Florida Academy of Professional Mediators. She has been recognized by the YWCA as a Woman of Professional Excellence and the Tampa Jewish Community Federation as a Woman of Distinction.She volunteers for SCORE as a presenter on various business topics and serves on the Boards of a number of not-for-profit community agencies in the Tampa Bay area, including a community foundation and assisted living facility. Previously, she served on the Board of a Crisis Nursery.